Media and public relations amateur radio in the news check out the latest mentions of amateur radio in newspapers on the radio or on tv go now the basic training course for pios and anyone interacting with the media and promoting amateur radio go now arrl media awards two major awards for both radio amateurs and media professionals . Media relations is an aspect of public relations the terms are not interchangeable as media relations focuses solely on the relationship between the company and the media they use different media outlets and coverage to tell the companys story rather than directly engaging with the publics and key stakeholders. Social media eliminates the walls between members of the public and a brand shortens the time a company has to react to relevant stories and blurs the line between marketing and public relations . Public relations or pr practitioners and members of the media have roles that are in many ways complementary both sides of these relationships have common goals of creating a story or
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